Perspectives from the *other side* on Software, Management and Life

Tuesday, July 28, 2009

iPhone and market creation

So its old news now, but I got mine! Or was that a month ago, time does fly when you're having fun!

An iphone is no engineering revolution, the technologies used in it were not founded by Apple, they've existed prior to the iphone coming out. What apple was able to do was think out side the box and create something that created a market for its own, or how my business partner lovingly refers to his recently read book 'blue ocean strategy'. No sales person at nokia (the current king of cell phones) was screaming for such a device, or if he was then it wasnt loud enough.
Nokia's high-end phones are still clumpy compared to the iphone and even the newer android based HTC phones. This reminds me of a book I once read called 'the innovators dilemma'

From being a fan of nokia, I've gone to writing them off. And it does make me wonder how being part of a mid size software firm, we need to be thinking outside the box. Pushing all sacred limits. I'll post more on this later


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